The Astute team – working with our retained client, category and shopper management specialist, Bridgethorne, conceived the ‘Bridgethorne Shopper Index’, a regular piece of research activity over the course of a year to monitor changing trends in grocery shopper behaviour.

Supplemented by a changing topical question each month for a news angle and with trend data reported quarterly, Astute developed a partnership with The Grocer, the sector’s main trade magazine for exclusive first access to the research.

In addition to significant coverage in The Grocer, research was also covered in national media including The Daily Telegraph and numerous trade titles, confirming the client’s position as a market authority and in line with its new service offering on integrated shopper management.