The campaign uses the first Saturday in December to promote the diversity of the UK’s small business sector, its importance to local communities and economies and to encourage people to do business with small, independent enterprises. First launched in the USA by American Express in 2010, the aim is to effect a mind shift that extends beyond the one day to all year round.
We handle both proactive and reactive media relations, placing the small businesses themselves front and centre of media outreach. This covers national, regional, local, business and vertical sector media with particular focuses around the Small Biz 100 – case studies of small businesses profiled one per day for the final 100 days of the campaign – and the annual nationwide bus tour which, in 2016, visited 29 towns and cities in one month. In 2016, the campaign received in excess of 3,350 pieces of coverage in its final twelve weeks.